I am a marketing strategist and advisor with deep experience in luxury, tech, and cultural industries, helping brands sharpen their positioning and navigate complex market dynamics.

Throughout my career, I’ve worked across industries, cultures, and company sizes, from global leaders to fast-moving startups. I’ve seen firsthand how brands thrive when they connect dots across disciplines rather than operate in silos.

I founded Culture Collective to bring this mindset to senior teams—helping them break out of echo chambers, rethink their strategies, and build brands that stand out and last. My approach is collaborative, strategic, and always rooted in a deep understanding of market dynamics, cultural shifts, and bold creativity.